So far this month, Your break-even ROAS is {{ getBreakEvenBenchmarkVal(1) }}, Your blended ROAS stands at {{ getBreakEvenActualVal(1) }}. {{ getStrROAS() }}
  • {{ compareLeftDataValue(1, 0) ? "With ROAS " + getBreakEvenROASPlatform(getBreakEvenBenchmarkVal(1)) + " above break-even, consider raising your ads budget while maintaining marketing efficiency." : "Your Actual blended ROAS < Break-even ROAS, you should improve your Actual blended ROAS by increasing conversion rate, increasing AOV, and decreasing CPC." }}
  • {{ breakEvenLastData.length == 2 ? (breakEvenLastData[1][0][0]["num"] == 'N/A' ? "Since your contribution margin ratio is negative, each sale adds to your loss. Break-even revenue cannot be reached." : "So far this month, your store's total sales has reached " + breakEvenLastData[1][0][0]["num"] + ". Your store total sales needs to exceed " + breakEvenLastData[1][1][0]["num"] + " to break even." ) : "" }}
{{ nowMonth }}
Acquisition Analysis
  • {{ tar.name }}
    {{ tar.num }}
{{ compareLeftDataValue(1, 0) ? breakEvenData.suggestionItem[0] : breakEvenData.suggestionItem[1] }}
Break-even Point For This Month
{{ nowMonth }}
{{ tar.name }}
{{ tar.num }}
How to Increase Traffic to Your Shopify Store?
{{ breakEvenLastData.length == 2 ? (breakEvenLastData[1][0][0]["num"] == 'N/A' ? "Since your contribution margin ratio is negative, each sale adds to your loss. Break-even revenue cannot be reached." : "So far this month, your store's total sales has reached " + breakEvenLastData[1][0][0]["num"] + ". Your store total sales needs to exceed " + breakEvenLastData[1][1][0]["num"] + " to break even." ) : "" }}
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